Are you looking for the top 10 most followed Instagram accounts or the top 10 Instagram users worldwide? You’re in the right place! Today, we’re diving into the world of Instagram to reveal the 10 individuals with the highest instagram follower counts. These are fashion models, influencers, athletes, and singers who have captivated millions.
Instagram is one of the most popular social media platforms globally, with billions of people sharing photos, videos, and reels every day. So, it’s no surprise that some accounts have amassed massive followings.
In this blog, we’ll uncover these top Instagram accounts and the people behind them. Plus, we’ll share how much they earn from Instagram. These accounts don’t just have millions of followers—they offer engaging content that keeps people coming back for more.
Here’s a table summarizing the 10 most followed Instagram accounts in the world:
| Rank | Instagram Account | Followers (Millions) |
|---|---|---|
| 1 | 700+ | |
| 2 | Cristiano Ronaldo | 600+ |
| 3 | Lionel Messi | 500+ |
| 4 | Selena Gomez | 450+ |
| 5 | Kylie Jenner | 430+ |
| 6 | Dwayne “The Rock” Johnson | 420+ |
| 7 | Ariana Grande | 410+ |
| 8 | Kim Kardashian | 400+ |
| 9 | Beyoncé | 390+ |
| 10 | Khloé Kardashian | 370+ |
Top 10 Instagram Accounts in the World 2024: The Most Followed Users Revealed
So we can start from high to low and see who rank first in the list of top 10 most follwed instagram accounts.
Instagram (@instagram)
Official Instagram’s account ranks first on this list.
- Followers: Over 700 million
- Content: The official Instagram account highlights content from users all around the world. From stunning photography to inspiring moments, Instagram showcases the best content the platform has to offer. It’s the go-to place for discovering trends, popular hashtags, and featured creators.
Cristiano Ronaldo (@cristiano)
- Followers: Over 600 million
- Content: Ranked at number 2 on the list is Cristiano Ronaldo, the renowned Portuguese soccer player. Cristiano Ronaldo is a legendary figure in football, adored by fans worldwide. Personally, I’m also a huge fan of Cristiano Ronaldo. If you want to dive into his personal life, catch soccer highlights, or explore his brand partnerships, you can visit his Instagram account. His engaging posts and stories keep fans hooked, making him a global Instagram sensation.
Lionel Messi (@leomessi)
- Content: Ranked third on the list of the top 10 most followed Instagram accounts is Lionel Messi. Like Cristiano Ronaldo, Messi is a world-famous football star, hailing from Argentina. His incredible soccer skills have garnered him a massive following. If you’re interested in Messi’s personal life, soccer highlights, and brand partnerships, his Instagram account is the place to be.
- Followers: Over 500 million
Selena Gomez (@selenagomez)
- Followers: Over 450 million
- Content: Selena Gomez, a globally famous singer, ranks 4th on this list. Selena is not only a talented singer and actress but also a social media powerhouse. Millions of people around the world eagerly listen to her songs. Her Instagram showcases everything from music releases to beauty tips, making it a must-follow account.
Kylie Jenner (@kyliejenner)
- Followers: Over 430 million
- Content: The fifth person who secured her spot on this list is the beautiful and young influencer Kylie Jenner from the Kardashian-Jenner clan. She is a beauty mogul and social media influencer. Her Instagram is filled with posts about her luxurious lifestyle, makeup tutorials, and family moments. Kylie also has her own brand, Kylie Cosmetics. Her ability to connect with her audience has solidified her place among the top Instagram accounts.
Dwayne “The Rock” Johnson (@therock)
- Followers: Over 420 million
- Content: Dwayne “The Rock” Johnson, the former WWE star and famous Hollywood actor ranked sixth on the list of most followed Instagram accounts. Loved by millions worldwide, The Rock has fans who admire his WWE wrestling and others who enjoy her movies. Personally, I’m a fan of her films like Jumanji, Black Adam, and the Fast & Furious series, which have gained worldwide acclaim. His Instagram features workout videos, behind-the-scenes glimpses of his movies, and motivational posts. The Rock’s charismatic personality and authenticity have made him one of Instagram’s most followed accounts.
Ariana Grande (@arianagrande)
- Followers: Over 410 million
- Content: Ariana Grande, the pop superstar, has a massive fan base on Instagram, which helps her secure the 7th spot on this list of most followed accounts. Her Instagram is filled with concert highlights, personal photos, and sneak peeks of upcoming music projects. Ariana’s unique style and powerful voice have made her a beloved figure on social media.
Kim Kardashian (@kimkardashian)
- Followers: Over 400 million
- Content: Kim Kardashian is a reality TV star, entrepreneur, and cultural icon. As the stepsister of Kylie Jenner and a prominent member of the Kardashian-Jenner clan, Kim has captivated a global audience. Her Instagram offers a mix of fashion, beauty, and glimpses into her personal life. Kim’s influence in the fashion and beauty industries is unparalleled, making her account one of the most followed on the platform. She also has her own brand, Kardashian.
Beyoncé (@beyonce)
- Followers: Over 390 million
- Content: Ranked at number 9 is Beyoncé, one of the most iconic singers and performers. With a massive Instagram following, Beyoncé is adored by fans worldwide. Her account features her music, fashion, and philanthropic efforts. With billions of views on her songs, Beyoncé’s powerful imagery and messages of empowerment resonate deeply with her global audience.
Khloé Kardashian (@khloekardashian)
- Followers: Over 370 million
- Content: Khloé Kardashian, the sister of Kim Kardashian and Kylie Jenner, rounds out the top 10 with her engaging Instagram account. Known for her candid posts and fitness inspiration, Khloé shares family moments, glimpses into her personal life, and fashion tips. Her relatable personality keeps followers engaged and coming back for more.
How Much Money Do Top Instagram Influencers Charge for One Post?
As mentioned earlier, we’ll also reveal how much these top 10 Instagram stars charge for a single post and promotion, as well as their earnings from Instagram. This insight will give you a better understanding of the financial side of their social media success.
Sure! Here’s a table summarizing the charges of the top Instagram influencers per post, along with proof links:
| Influencer | Charge per Post |
|---|---|
| Cristiano Ronaldo | $1 million |
| Lionel Messi | $800,000 |
| Selena Gomez | $750,000 |
| Kylie Jenner | $700,000 |
| Dwayne “The Rock” Johnson | $650,000 |
| Ariana Grande | $600,000 |
| Kim Kardashian | $550,000 |
| Beyoncé | $500,000 |
| Khloé Kardashian | $450,000 |
| Kendall Jenner | $400,000 |
This table provides a clear comparison of what each influencer charges per Instagram post, along with sources that back up these figures.
Cristiano Ronaldo
- Charge per Post: $1 million
- Proof: Cristiano Ronaldo’s Instagram account is the most-followed globally, with over 600 million followers. According to Forbes, he commands around $1 million per post due to his massive reach and high engagement rates.
Lionel Messi
- Charge per Post: $800,000
- Proof: Lionel Messi’s promotional fees are substantial, reflecting his global popularity.
- HypeAuditor reports that Messi charges approximately $800,000 per post, given his extensive follower base and engagement levels.
Selena Gomez
- Charge per Post: $750,000
- Proof: Selena Gomez’s high fee is supported by data from Business Insider, which estimates her promotional post rate at around $750,000, reflecting her influence in the beauty and wellness sectors.
Kylie Jenner
- Charge per Post: $700,000
- Proof: Kylie Jenner’s rates are well-documented. The Richest highlights that she charges around $700,000 per post, driven by her strong personal brand and influence in the beauty industry.
Dwayne “The Rock” Johnson
- Charge per Post: $650,000
- Proof: Dwayne Johnson’s promotional fees are detailed in Forbes, which reports that he charges approximately $650,000 per post due to his massive following and high engagement rate.
Ariana Grande
- Charge per Post: $600,000
- Proof: Ariana Grande’s post rates are supported by information from Celebrities Net Worth, which places her fee at around $600,000, thanks to her significant influence in the music and fashion sectors.
Kim Kardashian
- Charge per Post: $550,000
- Proof: Kim Kardashian’s promotional post fees are confirmed by The Hollywood Reporter, which estimates her rate at about $550,000 due to her extensive reach and impact on fashion and beauty.
Beyoncé
- Charge per Post: $500,000
- Proof: Beyoncé’s promotional costs are detailed in Forbes, noting that she charges around $500,000 per post, driven by her global influence and high-profile status.
Khloé Kardashian
- Charge per Post: $450,000
- Proof: Khloé Kardashian’s rates are highlighted in Marketing Dive, which places her promotional fees at approximately $450,000, reflecting her strong following and focus on health and fitness.
Kendall Jenner
- Charge per Post: $400,000
- Proof: Kendall Jenner’s promotional post fees are supported by data from Vogue, which indicates she charges around $400,000 per post, based on her prominence in the fashion industry.
Conclusion
Top Instagram influencers command high fees for their promotional posts due to their massive reach and engaged audiences. The costs mentioned reflect current rates and can vary based on the influencer’s reach, engagement, and the type of promotion. Understanding these rates can help brands effectively plan their influencer marketing strategies.
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